I like “Dancing With The Stars.”
There I said it. Why? Well I like the competitive aspect of the show as well as the real risk these folks subject themselves to on a weekly basis. It is interesting to see people who take chances and are rewarded for it.
It kind of reminds me of the world of social media. You see, success with social media depends on the same qualities the winning participants on Dancing With the Stars possess. Here are five winning traits you can take from “Dancing With The Stars” to help you mount a successful social media campaign.
On “Dancing With The Stars” if you’re not 100% committed both physically and mentally, you will look silly. You need to go all in if you want any chance of success. That means wearing tight outfits and dancing shoes. It also means you take your partners’ advice and the judges criticisms seriously. Blowing off advice and not taking “Dancing With The Stars” seriously will get you embarrassed. Just ask Master P.
The same goes for social media. Your business can not have a successful campaign if you are not totally committed to it. I you’re want results from social media, you must commit. You also need to follow the advice of your PR partners, and other experts who are giving you advice about making your social media better. Not taking your social media seriously will get you embarrassed, I promise you.
One of the great things about “Dancing With The Stars” is that you aren’t going to win on just talent alone. You have to work hard. You need to be doing everything possible to make your dancing as perfect as possible. Take Bristol Palin. She is clearly not the best dancer, but because she works hard to make her technical dancing as good as possible, she has been more successful than other more talented, but eliminated stars.
The same holds for your social media campaign. Being a talented writer is not enough to mount a successful blog. You have to put in the work to make sure it’s successful. This means finding stuff to write about when you don’t feel like it. You have to keep up with trends in the industry about which you’re writing so you stay relevant. It means you have to stay active on Facebook, LinkedIn, and Twitter to expand your network so more people will be exposed to your thoughts. Successful social media is a process, not a gimmick.
BE CREATIVE BUT STICK TO FUNDAMENTALS
In order to win “Dancing With The Stars,” you have to walk a tightrope between dancing creativity and technical fundamentals. If you are dancing a waltz, but you don’t actually waltz, it may be interesting but it won’t be successful. Likewise, you can have perfect waltz fundamentals, but if its boring you won’t win either. You need to be creative, but within the constraints of the dance you’re doing.
With a social media campaign, the same rules apply. You can have the greatest blog out there, but if it doesn’t help your business or your industry you are not going to get any results. Additionally, you might have the best idea ever for your company, but if it reads like a technical manual no one will read it. You must find that balance between creativity and substance in order to be successful.
TAKE REASONABLE CHANCES
What makes a “Dancing With The Stars” champion? Being able to step out of your comfort zone and successfully take chances. Past winners, like Emmitt Smith were successful because they were able to take chances that enabled them to break out of their shell. But it has to be a calculated risk with a great chance of success. For every successful chance, there are others who were eliminated because the chance they took was simply too risky.
You must take chances to be successful in social media, but those chances have to be calculated. There is a fine line between spectacular and spectacular failure. You must know where that line is before you take a chance with social media.
LET YOUR PERSONALITY SHINE THROUGH
You can’t be successful on “Dancing With The Stars” if you aren’t authentic. Faking a performance sticks out and opens you up to ridicule, and elimination. You need to stay true to yourself and play to your strengths.
You must do the same with social media. Normally, I don’t use myself as an example but, in this instance I will. My experience as a journalist is in radio. It is much easier for me to talk than to write a column. In the past, when I tried to blog like a writer, the results were, well, poor. Now, I write like I talk, complete with terrible punctuation and prose that would flunk any MLA review. But it is my voice, and I’m finding some success because of it. The point is, don’t try to be something you’re not on social media. People will see right through you. If you’re sincere, however, people will see you for who you are and you will give yourself a better chance at becoming successful with social media.
This is not to say that “Dancing With The Stars” can solve all your social media problems. But by looking at what common traits the winners share and applying them to your own social media campaigns, you can have success. And without the bare chests and spandex.
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