Dear Denver RE: Colorado Rapids. Some Unsolicited PR Advice That Every Business Can Use

Rapids win the MLS Cup

Dear Denver,

Hope you’re doing well, especially with all the Holiday preparations going on.  I needed to tell you something regarding the Colorado Rapids you may not have heard.

They won the MLS Cup.

Yes, I know.  I was shocked too.  No one saw the Rapids winning a championship before the Nuggets or the Rockies.  And with a Denver guy winning the MVP to boot.

So listen.  I got some PR advice for you.  You need to give them a parade.  Really.

I know, I know, they’re not the Broncos, or the Rockies, or the Nuggets, or the Avs, but you know, they are representing Denver.    Just because you think they might not be as important to Denver as the Broncos, it doesn’t mean that their contribution to the city is any less important.

See, that’s the problem that many businesses have.

Often, they neglect the contributions of their perceived “lesser” employees regardless of the fact that those employees worked just as hard and did just as much to reach an achievement that “important” employees did, just without as much fanfare.  And when that “lesser’ employee isn’t given the same recognition, they tend to take their talents elsewhere which causes the business to then, and only then, realize what they lost.

That business ends up having to spend a lot more to replace that “lesser’ employee than they would have to recognize them when they were successful.

Same goes for the Rapids.  They won Denver a championship!

MLS Cup MVP Conor Casey

They deserve the same celebration that the Broncos and the Avs got when they won theirs.

The Rapids deserve a parade.

I mean a real parade, with firetrucks and ticker tape.

It’s not like parades are a big deal in Denver.  Heck, you let everyone have parades.  The circus, the stock show, even the Irish.  Seriously, a four hour parade for having someone in my background who was born in Ireland is a bit much.  As my grandma McGinty once said “lo and begorrah.”

But that’s besides the point.

For very little effort, you can show, not only the Rapids, but everyone in Colorado that you appreciate it when someone representing you becomes a champion.  That little bit of goodwill will give you more positive PR than anything else you could do.

So please Denver.  Give the Rapids a parade.  Because, as every business should know, celebrating all successes does much more to help them than to just celebrate “big” successes.

Besides, everyone loves parades.

Thanks for listening,

Darren

UPDATE:  P.S.  A rally is not a parade.

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  1. Don H.’s avatar

    I couldn’t agree more, they have been working towards this moment for 14 years. It is a huge accomplishment for the organization, KSE, Colorado and its capital the city of Denver . Now that the MLS is beginning to bring in (pay for) bigger and better players the recognitions for success cannot be denied or looked past. Teams without designated players are developing quality through academies and will eventually be able to afford to keep the talent they develop. I believe that this league will be able to someday have the same skill level and success as those in Europe and South America. Each dominant league in Europe has three or four teams who spend for players and bring in talent. Establishing those three or four teams in this league is the key to its success, if the Rapids are going to keep competitive the City and State for which they represent need to recognize this and support them on the same level that any club in the world would be supported. A rally will not be enough recognition and honestly more insulting.

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