How Running My Errands Can Change the Way Every Business Thinks About Social Media
I’d like to let you in on a little secret.
I’m just a normal person. I need to run errands and do stuff just like everyone else in the world. So why would any business care about my errand run? Because it could change the way you think about social media.
Shall we start? Good.
I Needed to get a part to fix a desk in my living room.
I Googled stores to find best deals for the part/
Checked which store was closest and how long it would take to get to the store.
As you can see, I use social media all the time to help me find the things I need. With social media, I can find the stuff I need at the most convenient store. Using my smart phone makes this a lot easier. So why should you care? Think about this, ” Morgan Stanley Internet analyst said she expects smartphone sales will surpass PC and laptop sales in 2012, with more than 450 million units sold.”
Wow! That’s a lot of people with smart phones who just might be using it to search businesses through social media. Oh well, back to my errands.
Went to hardware store, checked in on Foursquare. Saw deal for flowers nearby.
Went to Flower shop which gave me a discount for using Foursquare to find them.
Another great thing about smart phones is that can take advantage of geolocation applications like Foursquare. When you use a geolocation application to check in at a store, they will often have deals posted that you wouldn’t find normally. Additionally, you can find other participating stores nearby you might want to visit.
Pretty neat! I wish that was your flower shop, but you aren’t on Foursquare. So anyway, that other flower shop was so nice that….
I Tweeted how nice they were and that everyone should check them out.
Got a re-tweet about a great new restaurant that serves Venezuelan food. Texted my Venezuelan wife to have her meet me there.
She checked in on their Facebook page, found a great deal, and realized she knew the owner from her high school.
Got invited to dinner so I needed a bottle of wine. Went to Yelp to find a wine store nearby that carried South American wine.
Went to the grocery store and had to wait at the checkout for the employee to finish her conversation with her boyfriend. Tweeted about the terrible service. Got a reply from someone who said another grocery store, closer to my home, had great customer service.
Social media is the perfect tool for interacting with people and getting tips about businesses from your friends. In fact, lots of folks check reviews about businesses. If their friend like the place they go. If not, they don’t. Oh, you should probably think about this too.
Well it’s off to the wine store.
As I was buying the wine, I got into a conversation with owner and found out that he is a wine and restaurant blogger. Favorited his blog and got great Chilean wine for dinner.
Blogging is like word of mouth advertising on steroids. People look to blogs for advice more so than any other medium. That basically means that blogging about your industry can make you an expert. People want to buy stuff from experts in their field.
So off to dinner.
Had a wonderful dinner with new friends.
Afterwards I reflected on how much had changed for me in one day just by taking advantage of social media. I found the part I needed at the most convenient store. I found a great new flower shop. Replaced my grocery store. Met some friends with an awesome restaurant and met a blogger who could point me towards a great bottle of Chilean Red.
Pretty good huh? And I’m not unique. Everyday there are millions of people just like me who use their smart phones and social media to help them with their errands.
Here’s the catch.
If your business isn’t taking advantage of social media, you’re not reaching any of us. Basically you’re invisible.
Perhaps you should rethink that decision not to use social media for your business, don’t you think?
Yeah, I thought so too.